大部分的企业,其的经营重点之一是选择适当的订价策略,以保证及增加长期利润。对中小企业而言,这一点更显得重要。因为企业的发展建于利润的再投资上,所以,企业的前途依赖于是否有可用资本,而资金运用有否利润,则依赖于产品价格是否适当。 For most companies, one of their business priorities is to choose appropriate pricing strategies to ensure and increase long-term profits. This is even more important for SMEs. Because the development of the company is built on the reinvestment of profits, the future of the company depends on whether there is available capital, and whether the use of funds is profitable depends on whether the price of the product is appropriate.