综合了互联网及电视优势的IPTV是近年来国内外新出现的一种媒体形态。通过给予受众或用户较大的选择权、参与权和主动权,使传播主体及客体都发生了重要变化。本文从传播对象、传播特征、传播模式以及赋予传播内容平台新的契机等视角,分析了IPTV发展带来的传播学意义。 IPTV, which combines the advantages of internet and television, is a new form of media both at home and abroad in recent years. By giving the audience or the user a greater choice, participation and initiative, the main body of communication and object have undergone important changes. This article analyzes the significance of the spread of IPTV brought by the development of IPTV from the perspectives of the object of communication, characteristics of communication, modes of communication, and new opportunities for platform for the dissemination of content.