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随着我国市场经济形势的转变,传统的供电企业管理制度已经远远不能满足市场的需求,电力企业管理制度必须改革,只有改变企业体制,转变市场观念才能让电力企业在日益激烈的市场竞争中保持良好的经济收益。而在现代企业管理中,要想求得长远稳定发展,做好客户服务工作是关键。因此,电力企业也在不断改进营销策略,加大客户服务力度,以求扩大市场,发展企业。本文通过对电力客户服务中心营销的背景和意义进行阐述,指出了现有服务中心在营销过程中存在的问题,对其营销效果综合评价系统进行了研究。
With the change of market economy in our country, the traditional management system of power supply enterprises has been far from meeting the needs of the market. The management system of power enterprises must be reformed. Only by changing the enterprise system and changing the concept of market can the power companies compete in the increasingly fierce market Maintain good economic returns. In the modern enterprise management, to seek long-term stable development, good customer service is the key. Therefore, power companies are also constantly improving marketing strategies, increase customer service efforts in order to expand the market, the development of enterprises. This paper elaborates the background and significance of the marketing of power customer service center, points out the existing problems in the marketing process of the existing service center, and researches the marketing effectiveness comprehensive evaluation system.