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以互联网为标志的第四媒介的横空出世,使人类社会进入了全新的e时代,据不完全统计,近年来,在我国数以万计的网站中,仅出版类网站就有300多家,出版类网站从无到有,异军突起,出现了超常规发展。这些网络平台以其特有的跨时空、超文本和交互性的传播优势,有效地影响着人们的价值取向,在一定程度上引领社会时尚,成了现代出版企业营造市场的兵家必争之地,为出版营销提供了“全天候”的
The fourth media marked by the Internet turned out to make the human society enter a new e-era. According to incomplete statistics, in recent years, among the tens of thousands of websites in our country, there are over 300 publishing websites , Publishing sites from scratch, a sudden emergence, there has been unconventional development. These online platforms have effectively influenced people’s value orientation with their unique advantages of spread across time and space, hypertext and interactivity, leading social fashion to a certain extent and have become a must for modern publishing companies to create markets. Provides “all-weather” for publishing marketing