临床代表(pbarmacentical representative)是药品“隐形轰炸机”(stealth bombers)——不期而至,改变医生的处方习惯,然后又飘然而去.美国的临床代表与医生的数量比是1:15,类似许多大学的教师与学生的比例.虽然不少医生笑纳代表赠送的免费样品和礼品,但大多数医生视其提供的信息为“王婆卖瓜”.然而,医生们只需积极而慎重的处理,他们就可成为有价值的信息资源. The prag- mented representative is the drug “stealth bombers” — unexpectedly, changing the doctor’s prescription habits, and then drifting away. The number of clinical representatives and doctors in the United States is 1:15, similar to The ratio of teachers to students in many universities. Although many doctors are satisfied to receive free samples and gifts, most doctors regard the information provided by them as “kings selling melons.” However, doctors only need to deal with them actively and cautiously. They can become valuable information resources.