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广告业和其他行业一样有着复杂的分工,一般说来比较典型的广告公司和任何一家普通公司一样在董事会、监事会下实行总经理负责制,下设客户部、市场部、创作部、制作部等众多部门各自分管公司日常营运的不同部分,而且从某种意义上说这个行当意味着更激烈的竞争和更快速的淘汰。我们的猎头顾问在与业界精英们的交往中强烈感到广告人比其他行业的从业者有更强烈的个人发展愿望,更强调是否有可供展示自己才华的平台,广告人在性格特征上普遍比较敏感,激情四溢,容易冲动。
The advertising industry, like other industries, has a complicated division of labor. In general, the typical advertising agency, like any ordinary company, has the general manager responsibility system under the board of directors and the supervisory board. It has a client department, a marketing department, an authoring department, a production department, etc. Numerous departments each take charge of different parts of the company’s day-to-day operations, and in a way it means more intense competition and faster elimination. Our executive search consultants strongly felt that advertisers had a stronger personal development desire than practitioners in other industries, and even more about whether there was a platform for displaying their talent. Advertisers generally compared in their personality traits Sensitive, passionate, easy to impulse.