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[目的/意义]移动互联网技术和信息消费的发展为图书馆移动阅读发展提供了良好条件,研究图书馆移动阅读服务的用户接纳行为影响因素对推动图书馆移动服务功能建设有重要意义。[方法/过程]基于TAM和ISSM,构建图书馆移动阅读影响因素模型,运用问卷调查法和结构方程法,针对典型用户群体发放问卷,进行数据分析。[结果/结论]数据分析结果表明,感知易用性、感知有用性、信息有用性、内部环境质量、外部环境质量均对移动服务阅读使用态度产生正向影响,信息时效性对用户采纳态度不产生影响;用户移动服务阅读使用态度对移动服务阅读采纳行为产生正向影响。分析结果可为我国公共图书馆和高校图书馆了解移动阅读中的用户行为特征,采取相应的转型升级策略起到一定的指导作用。
[Purpose / Significance] The development of mobile Internet technology and information consumption has provided favorable conditions for the development of mobile reading in libraries. It is of great significance to study the influencing factors of users’ admission behavior of mobile reading services in library to promote the construction of mobile service functions in libraries. [Method / Process] Based on TAM and ISSM, this paper constructs a model of mobile reading influencing factors in library, uses questionnaire survey and structural equation method, and distributes questionnaires for typical user groups for data analysis. [Results / Conclusion] The results of the data analysis show that perceived ease of use, perceived usefulness, usefulness of information, internal environmental quality and external environmental quality have a positive impact on mobile service reading and using attitude, Have an impact; user mobile service reading attitude of using mobile services to read the adoption of positive impact. The results of the analysis can be used to understand the user behavior characteristics of mobile reading in public libraries and university libraries in our country and take corresponding strategies of transformation and upgrading to play a guiding role.