现代商业企业,如何能真正走近客户?必须要认识到“最后一公里”不是简单的物理长度,移动互联网已经将“最后一公里”演绎成蕴含着消费者情感、情绪、体验、引导等人文需求的新生态。对于营销来说,如何辩证地看待互联网经济的两面性,就显得尤为重要。2013年底,互联网金融发展到高潮,以百度、阿里巴巴、腾讯为代表的互联网巨头公司、不计其 Modern commercial enterprises, how can we really approached the client? Must be aware that “last mile ” is not a simple physical length, the mobile Internet has been “last mile ” interpretation contains the feelings of consumers, emotions, experience , Guide the new needs of human needs such as ecology. For marketing, how to dialectically view the two sides of the Internet economy, it is particularly important. By the end of 2013, the development of Internet finance reached a climax. Internet giants such as Baidu, Alibaba and Tencent, regardless of their