做传播也好,做广告也好,都是要把商品的价值,它能够给人带来快乐的这种本质挖掘出来。2015年市场变化是很大的,原来的行业“黑匣子”打破了,我们之前的专业也好、创意也好,是有一个黑匣子存在的,外界不知道我们是怎么操作的,我们靠这个来赚取服务费、劳务费。互联网的到来,原来的信息不对称被打破了,很多事情就变得透明起来。广告行业属于中间商,利用信息的不对称获取利 To spread or to advertise is to dig out the value of the goods, the essence of the pleasure that it brings to life. 2015 market changes are great, the original industry “black box ” broke, our previous professional or creative, there is a black box there, the outside world do not know how we operate, and we rely on this To earn service fees, labor costs. The arrival of the Internet, the original asymmetry of information is broken, a lot of things become transparent. Advertising industry is a middleman, the use of information asymmetry for profit