科学发展观的形成与提出,是新一届中央领导集体坚持理论创新的最新成果。坚持以人为本,是科学发展观的核心与本质。作为党和人民舆论工具的新闻媒体,要把宣传以人为本当作新闻舆论最鲜明的主线。宣传好以人为本,媒体要从自身做起,进行自我调整和完善。 The formation and proposition of the scientific concept of development is the latest achievement of the new Central Leadership in insisting on theoretical innovation. Adhering to the people-oriented principle is the core and essence of the scientific concept of development. As a news media of the party and the people’s media of public opinion, we must regard advocacy of people as the most prominent thread of news media. To promote people-oriented publicity, the media should start from its own self-adjustment and improvement.