论文部分内容阅读
制造市场差异是指企业在产品或服务上彻底追求个性,为自己的产品在市场上树立一个明确的、有别于竞争者的产品、符合消费者需求的形象,形成与其他竞争者的显著区别,并利用这种区别,创造富有竞争优势的战略行动,甚至形成独家经营的市场。先找市场再行生产近年来,美国的定制皮鞋公司(CustomFoot)就创造性地推出一种新的办法,让消费者直接参与生产过程,从而沟通生产与消费。这家公司共有6个零售点,初看起来它们与其它鞋店没有什么区别,但其内部机制已发生了革命性的变化。顾客在这里浏览,可以选择样式、颜色和皮革,然后就有一名店员请你把脚伸到一台高技术
The difference in the manufacturing market means that the company is completely pursuing individuality in its products or services, and establishes a clear image of its own product in the market that is different from that of its competitors and that meets the needs of consumers. This creates a significant difference from other competitors. , And use this difference to create strategic actions that are competitive and even form an exclusive market. Finding the market for further production In recent years, the Custom Footwear Company of the United States has creatively launched a new approach that allows consumers to directly participate in the production process and communicate production and consumption. This company has a total of six retail outlets. At first glance it looks like they are no different from other shoe stores, but its internal mechanism has undergone a revolutionary change. Visitors browse here to choose styles, colors, and leather, and then a clerk asks you to put your feet up to a high tech