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年轻一代观念的日益更新,新兴媒体的层出不穷,面对种种挑战,传统媒体如何迅速突围、摆脱困境,已成为业界无可回避的沉重话题。而城市电视因其传播覆盖的地域局限性、资金设备投入的相对匮乏,优质人才的粘合力相对较低,体制机制缺少创新和灵活性,受到的冲击更为猛烈和直接。困境之下,各城市台无不使尽浑身解数,寻找生机和出路。吉林市广播电视台主动策划大型主题活动,通过鲜活的节目形式吸引观众的注意力,收到了良
With the renewed concept of the younger generation and the emerging emerging media, facing the challenges, how to quickly break through the difficulties of the traditional media has become an unavoidable heavy topic in the industry. However, due to the geographical limitations of urban broadcasting coverage and the relative lack of investment in capital equipment, high-quality talents have relatively low adhesive power. Institutional mechanisms lack innovation and flexibility, and their impact is more violent and direct. Under the difficult circumstances, all the cities in Taiwan tried their best to find solutions to their problems and to seek opportunities and solutions. Jilin Radio and Television Station initiative to plan large-scale theme activities, through lively program to attract the audience’s attention, received a good