企业请明星做形象代言人已经司空见惯,绝大多数产品七量圈定一位代言人的人选,大多会“从一而终”将该明星进行到底。但随着市场竞争的激烈,一些时尚品牌开始使用“立体代言”策略,起用多个形象代言人来吸引不同的目标消费群。特步就是其中的代表。 Enterprises please celebrities to do the image of spokesmen have become commonplace, the vast majority of products seven ring delineation of a spokesman for the candidate, most of them will be “from one” to the star in the end. However, with fierce competition in the market, some fashion brands are beginning to use the “three-pronged endorsement” strategy, using multiple image spokesmen to attract different target consumers. Xtep is one of the representatives.