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广告主:厄瓜多尔红十字会广告代理:麦肯基多厄瓜多尔创意点:正面人像分割出的侧面像用红色,使人联想到血,巧妙的阴阳面人像叠影看似俩人,实是一人,鲜明而直接地诠释了“生命中的生命”这一主题,通过文案“另一个生命取决于你,献血”作品的用意便迎刃而解了。由此联想到本期专辑《品牌,你到底要什么?》,对品牌主来说,握在手上的始终是双刃剑,引领着全新的生活态度和价值观,努力让品牌的灵魂寄生到人们心里。这种代入感的意义已远远超过产品本身,数字放大了人们感知的触角,也让品牌更加生动跃然。
Advertisers: Ecuador Red Cross Advertising Agency: McCann Ergoer Ecuador Creative point: the front portrait cut out of the side with red, reminiscent of the blood, clever yin and yang portrait Stacking looks like two people, it is one person, Vividly and directly explicates the theme of “life in life”, and resolves the intention of using the works of writing “another life depends on you and blood donation.” Thus think of the current album “brand, what exactly do you want?”, For the brand owner, the hand is always a double-edged sword, leading a new attitude toward life and values, and strive to make the brand’s soul parasitic People’s heart The meaning of this sense of substitution has far exceeded the product itself, the number of people to enlarge the perceived tentacles, but also make the brand more vivid and vivid.