一、中小企业营销战略模式选择要求中小企业势单力薄，靠自己单枪匹马的奋战和与强大对手的硬拼是不足取的，而应该凭借自身的优势，取长补短，在营销上，巧妙地采取“避”、“借”、“联”的战略。1.“避”是中小企业在弱小阶段要避免和大型企业的正面冲突，即避免生产和大型 First, the choice of SME marketing strategy requires SMEs weakness, by their own single-handedly fight and hard opponents with a strong opponent is not enough, but should by virtue of their strengths, learn from each other, in marketing, clever to take “ Avoid ”,“ borrow ”,“ Alliance ”strategy. 1. “Avoidance” is the small and medium-sized enterprises in the weak to avoid confrontation with large enterprises, that is, to avoid the production and large