当前民族企业正面临着激烈的同质化竞争,“酒香不怕巷子深”的时代已一去不复返,品牌在企业竞争中的作用与优势愈发显著,而要提升企业品牌的社会知名度与美誉度,占领舆论高地,加强公共关系工作是最为有效的途径之一。在此,笔者简要谈谈如何夯实企业的公共关系工作基础,树立大公共关系理念,营造大公共关系氛围,构建大公共关系格局,为企业的健康、快速、稳健发展创造良好环境。一增强全员的公共关系意识,是做好公共关系工作的前提 At present, the national enterprises are facing fierce homogenization competition. The era of “wine is not afraid of the alley” is gone forever. The role and advantage of the brand in the enterprise competition is more and more obvious. Social reputation and reputation, occupy the heights of public opinion, to strengthen public relations work is one of the most effective way. Here, I briefly talk about how to consolidate the foundation of public relations work, establish a large public relations concept, create a big public relations atmosphere, build a big public relations structure, and create a good environment for the healthy, rapid and steady development of enterprises. A sense of enhancing public relations among all members of the public is a prerequisite for doing a good job in public relations work