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【目的】探寻Social(社会化)、Local(本地化)、Mobile(移动化)三个热词整合而成的So Lo Mo在学术期刊市场营销中的应用,实现全方位、多角度的精准营销。【方法】阐述学术期刊的营销现状,分析So Lo Mo的营销特点,提出So Lo Mo模式下学术期刊的营销策略。【结果】通过拓展营销渠道,创新服务模式;聚集营销人气,实现精准定位;构筑立体网络,提升营销效果等策略可提升学术期刊的营销效果。【结论】学术期刊可借助So Lo Mo的营销模式,进行有效营销,打造良好的学术期刊品牌。
【Objective】 To explore the application of So Lo Mo, an integrated Social Term, Localization and Mobile, in the academic journal marketing, and realize all-round and multi-angle precision marketing . 【Method】 The paper described the marketing status of academic journals, analyzed the marketing characteristics of So Lo Mo and proposed the marketing strategies of academic journals in So Lo Mo mode. 【Result】 By expanding the marketing channel and innovating the service mode, gathering marketing popularity and realizing the precise positioning, constructing the three-dimensional network and improving the marketing effect can improve the marketing effect of academic journals. 【Conclusion】 Academic journals can leverage the marketing mode of So Lo Mo for effective marketing and create a good brand of academic journals.