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旅游区具有多重属性,消费特征是特别重要的属性之一。通过长沙市居民旅游消费的调查获得基础数据,从消费地、消费人群、消费能力、消费水平、消费结构和消费愿望对湖南省主要旅游区进行多重考察,归纳出六大旅游消费区类型:旅游热区、旅游次热区、待发展区、文化旅游区、近距离休闲区I和休闲区II,总结出各类消费区消费主控因子并对比分析了各区消费结构,为深入研究旅游区消费问题提供了思路,为湖南省旅游业发展提出了建议。
Tourist area has multiple attributes, and consumption characteristics are one of the most important attributes. Based on the investigation of tourism consumption of residents in Changsha City, the basic data were obtained, and the main tourist areas in Hunan Province were investigated from the perspectives of consumption place, consumer group, spending power, consumption level, consumption structure and consumer desire, and the types of the six tourist consumption areas were summarized: tourism Hot zone, subtropical hot zone, development zone, cultural tourism zone, close-range zone I and leisure zone II, summed up the consumption control factors of various types of consumption zones and compared the consumption patterns of each zone, in order to deeply study the consumption of tourism zones The problem provides ideas for the development of tourism in Hunan Province made recommendations.