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在动画电影的创作中,概念设计是由分析用户需求到生成概念影像的一系列可操控的设计活动,它表现为一个由粗到精、由模糊到清晰、由抽象到具体的不断进化的过程。概念设计偏重设计而非美术绘画,是艺术与设计的高度统一。设计需要考虑到产品与外界的沟通和应用,而绘画则是纯粹的自我表现。文章认为,在电影创作中,概念设计能够提高动画电影创作的效率和质量,概念设计已经成为动画电影创作的必要手段之一。
In the creation of animated films, conceptual design is a series of manipulative design activities from the analysis of user’s needs to the generation of conceptual images. It manifests itself as a process from coarse to fine, from fuzzy to clear, from abstract to concrete and evolving . Conceptual design emphasizes design rather than art and painting, is a high degree of unity of art and design. Design needs to take into account the communication and application of products with the outside world, while painting is a purely self-expression. The article argues that conceptual design can improve the efficiency and quality of the creation of animated films in the creation of a movie. Conceptual design has become one of the necessary means of creating animated films.