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“九五”期间,我国的工商管理培训在师资队伍、办学规模、课程计划、案例建设,硬件建设等方面都有了一定的发展,尤其是在教学内容上,初步改变了传统的教学观念,开始由重理论教学向重案例教学转变,案例教学内容得到了明显优化。进入“十五”以来,随着经济全球化的进一步发展和我国即将加入WTO,对企业经营管理人才的素质要求越来越高。特别是急需培养出一大批能够搏击国际市场的高级经营管理人才。 从工商管理培训工作来看,教材建设,特别是案例库建设,还远远不能满足要求,随着工商管理职业资格证书制度的建立,这种不适应将会更加严重。提高工商管理培训的教学质量,必须大力加强案例教学环节,增加案例教学比重。教学内容、教学手段要着眼于培养学员的综合素质和能力,着力培养他们统筹全局、综合判断能力。为了顺应时代对工商管理培训提出的新要求,促进工商管理培训的教学改革,自本期始,本刊将陆续刊发部分优秀案例,以飨读者。
During the “Ninth Five-Year Plan” period, China’s business management training had a certain degree of development in terms of teaching staff, school scale, curriculum plans, case construction, and hardware construction. In particular, teaching content changed the traditional teaching concept. It began to change from heavy theoretical teaching to heavy case teaching, and the content of case teaching has been significantly optimized. Since entering the “10th Five-Year Plan” period, with the further development of economic globalization and China’s imminent accession to the WTO, the quality of enterprise management personnel has become increasingly demanding. In particular, it is urgent to cultivate a large number of senior management talents capable of fighting the international market. From the perspective of business management training, the construction of textbooks, especially the case base, is far from meeting the requirements. With the establishment of the professional qualification certificate system for business administration, such incompatibility will be even more serious. To improve the quality of business management training, we must strengthen the case teaching process and increase the proportion of case teaching. The teaching content and teaching methods should focus on cultivating the trainees’ comprehensive qualities and capabilities, and focus on cultivating their overall and comprehensive judgment capabilities. In order to comply with the new requirements of the era for business management training and promote the teaching reform of business management training, since the beginning of this period, the journal will successively publish some excellent cases for readers.