行业报的“T”字型发展,指的是一种横向扩展与纵向深入相结合的发展方式。横向扩展,指扩大规模、丰富媒介形式和内容产品、开拓办报思路等方面;纵向深入则主要指对本行业有更深入专业的报道,直至达到凸显行业价值、促进行业健康发展的最终目标。横向拓展:方式创新与内容突破随着媒介手段的丰富和广为运用,传统媒体借助新兴手段成为必然。从本媒体实际情况出发、从受众需求实际出 Industry News “T ” font development, refers to a horizontal expansion and vertical integration of the development. The horizontal expansion refers to the aspects of expanding the scale, enriching the media forms and content products, and opening up channels for doing business. The vertical direction mainly refers to more in-depth professional reports on the industry until the ultimate goal of highlighting the value of the industry and promoting the healthy development of the industry is reached. Horizontal Development: Method Innovation and Content Breakthrough With the rich and extensive use of media tools, traditional media have become inevitable with emerging tools. Starting from the actual situation of the media, the actual demand from the audience out