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随着信息技术的不断发展,“新媒体”已成为时下高频率热词,潜移默化中影响着大众的思维方式和价值理念。新媒体时代的到来,不仅改变了人们信息获取的方式,而且对企业的生产经营活动也产生了巨大影响。如何运用各类新媒体传播平台,开展正面宣传和舆论引导,为企业发展提供良好的舆论生态环境,是加强企业宣传工作的重要课题。一、运用新媒体加强企业宣传的重要认识新媒体(new media)这一词的概念,最早是在
With the continuous development of information technology, “new media ” has become a hot word of high frequency nowadays, imperceptibly affecting the public’s way of thinking and values. The advent of the new media era has not only changed the way people get information, but also has a huge impact on the production and business activities of enterprises. How to use all kinds of new media platforms, carry out positive publicity and public opinion guidance, and provide a good public opinion ecological environment for the development of enterprises is an important issue for strengthening corporate publicity work. I. IMPORTANT KNOWLEDGE TO STRENGTHEN ENTERPRISE PRACTICES BY USING NEW MEDIA The notion of new media,