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辉煌战绩独领风骚,逆势增长屡创新高一直以来,CCTV 年广告收入基本上占到了中国电视广告市场的1/3。2002年中央电视台广告收入逆势上涨,势头很猛,广告收入在60亿-70亿之间。2003年 CCTV 黄金时段广告招标总额高达33.1465亿元,比上年增长26.22%,创下了中央电视台历届招标收入的最高纪录。如此奇迹是如何诞生的呢?是否央视在虚张声势?宋先生给我们举了一个很有趣的例子:有人不信央视能够创造如此奇迹,能够保持持续高速增长,专门到国家税务总局去调查央视2003年1月份的税收状况,结果1月份央视广告税收上升20%多,与央视公布的数据完全相符。
Brilliant record dominate, contrarian growth hit record highs All along, CCTV annual advertising revenue accounted for basically the Chinese television advertising market 1 / 3. In 2002 CCTV ad revenue contrarian rose momentum is fierce, advertising revenue 60 Billion-700 million between. In 2003, the total amount of bidding for prime time in CCTV was as high as 3,314.65 billion yuan, an increase of 26.22% over the previous year, setting the highest record of the previous tender revenues of CCTV. How is this miracle born? CCTV in bluff? Mr. Song gave us a very interesting example: Some people do not believe that CCTV can create such a miracle, to maintain sustained rapid growth, specifically to the State Administration of Taxation to investigate the CCTV 2003 1 Month of tax revenue, the results January CCTV tax revenue rose more than 20%, with the data released by CCTV exactly the same.