进入新世纪,现代广告已经深入社会生活的每一个角落。广告传播不仅影响着人们的日常生活,还影响着人们的价值观念和审美情趣。美国经济史学家D·M·波特认为:“论社会影响,广告可以同由来已久的机构(如学校、教堂)相比,它对大众标准的形成有巨大影响,它是很有限的几个起社会控 Into the new century, modern advertising has been deep into every corner of social life. Advertising communication not only affects people’s daily life, but also affects people’s values ​​and aesthetic taste. American economic historian DM Porter said: "In terms of social impact, advertising can be compared with the established institutions (such as schools, churches), it has a huge impact on the formation of mass standards, it is very limited A social control