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案例教学法是指以案例为教学媒介,在教师的指导下,运用多种方式启发学生独立思考,对案例提供的客观事实和问题分析研究,提出见解,作出判断和决策,从而提高学生分析问题和解决问题能力的一种理论联系实际的启发式教学方法。本文通过对案例教学法在市场营销课程讲授中的运用,简述案例教学法在授课过程中的心得。
Case teaching method refers to using case as teaching medium, under the guidance of teachers, using a variety of ways to inspire students to think independently, analyzing objective facts and problems provided by cases, making opinions, making judgments and making decisions so as to improve students’ analytical problems And a theory of problem solving skills that relates to practical heuristic teaching methods. Through the application of the case teaching method in marketing course teaching, this article briefly introduces the experience of the case teaching method in the teaching process.