在纺织服装专业市场上活跃着一批这样的商户,他们拥有自己的生产基地,又掌握一定的渠道资源,在品牌营销上形成了一定的竞争优势。面对当前纺织服装行业激烈的竞争,品牌商如何延伸产业链,做大作强;如何运营自己的品牌,在竞争中立于不败之地?从本期开始,记者带领大家走近品牌商,回顾品牌商自创品牌的发展之路,总结品牌商运营经验—— In the professional market of textile and apparel, a number of such merchants are active. They have their own production base and certain channel resources. They have formed a certain competitive advantage in brand marketing. The face of the current fierce competition in the textile and apparel industry, brand how to extend the industrial chain, bigger and stronger; how to operate their own brand, invincible in the competition? From this issue, the reporter led everyone approached the brand, review Brand development path of own brand, summarize brand business operation experience -