一个朋友送了我一瓶液体鞋油,说是在徐家汇逛街时遇到企业搞产品现场赠送,他反反复复转悠了一下午,拿了10多瓶回来。别小看了这瓶鞋油,正宗品牌货,大卖场里也要卖到10.5元。听朋友讲,现场的人都抢疯了。难道天下真有免费的午餐?别说,近年来市场竞争日益激烈,很多厂家为了打开市场,还真想了不少办法,其中一招也成了惯用的招数,那就是:送!而且是毫不计较地送。可是,企业送这种“免费的午餐”到底有没有效,赠送到底是不是白送,消费者会不会因为你送了产品就去购买呢? A friend sent me a bottle of liquid shoe polish, and said that when he was shopping in Xujiahui, he encountered a product presented by the company. He repeated it one time in a row and took more than 10 bottles. Do not underestimate this bottle of shoe polish, authentic brand goods, sold in the big stores also have 10.5 yuan. When listening to friends, people at the scene are mad. Is it true that there is a free lunch in the world? Not to mention that in recent years, the market competition has become increasingly fierce. Many manufacturers have really thought of many ways to open the market. One of the tricks has also become a common trick. It is: Send! And it is not Send it carefully. However, does the company send such “free lunches” in the end to see if they are effective or not?