“下次你买冰箱的时候,为什么不看看‘海尔’呢?”7月6日英国《每日电讯报》在一篇以《中国冲击质量关卡》为题的文章中对海尔集团给予了重点报道。文章说:“中国人正创立自己的‘增值’品牌打入国内外消费市场。尽管中国品牌还处于萌芽状态,但西方公司已感到来自东方的寒风。十年之内,全球十大著名品牌中至少会出现一个中国品牌。”哪些品牌值得关注?文章援引《中国品牌战士》作者之一的吉尔摩的话指出,有些公司主要针对的是以华人为主的消费群体。针对英国消费者的公司有哪些呢?最值得关注的公司之一是大型家电制造商海尔集团。英报文章对海尔予以了极大的关 “The next time you buy a refrigerator, why not look at ’Haier’?” July 6 British “Daily Telegraph” in an article entitled “China Impact Quality Checkpoint” on the topic of the Haier Group Gave a key report. The article said: “The Chinese are creating their own ’added value’ brands into the domestic and international consumer markets.While the Chinese brand is still in its infancy, Western companies have felt the cold wind from the East. Within a decade, the world’s top ten famous At least one Chinese brand appears in the brand. ”Which brands are worth attention? The article quotes Gilmore, one of the authors of“ China Brand Warrior, ”as saying that some companies are mainly targeting Chinese-based consumer groups. What are the companies targeting British consumers? One of the most noteworthy companies is Haier Group, a large appliance maker. British newspaper article on Haier has been a great deal