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自媒体使每一个人都可能随时随地成为舆论的制造者、传播者、信从者……自媒体的多元化、大众化、快捷化使大学生这一人数最多的“自媒体一族”在自媒体上每时每刻分享着各种各样的网络舆论,加剧了网络舆论的裂变,对高校网络舆论导向带来了诸多挑战。因此,探析自媒体给高校网络舆论导向带来的挑战性及应对措施,有益于高校更好地利用自媒体进一步发挥高校网络舆论在思想政治教育方面的宣传、导向作用。
From the media so that everyone may become anytime, anywhere media makers, disseminators, followers ... ... Since the diversification of media, popularization, speed up so that the largest number of college students “from the media family” in the Every moment of the media share a variety of online public opinion, exacerbating the fission of public opinion on the network of public opinion in colleges and universities has brought many challenges. Therefore, it is beneficial for colleges and universities to make better use of self-media to further promote the public opinion and guidance of network public opinion in the ideological and political education in colleges and universities from the media’s challenge to media public opinion in colleges and universities.