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2007年5月14日和15日,第36届世界期刊大会在北京举行,全球上千位期刊业人士聚此分享观点。 “我们所有杂志都受电子业的影响而改变” 消费者行为改变与新的竞争者当前,全球期刊业共同面对的,是市场环境发生巨大变化。美国波士顿集团合伙人约翰·罗斯认为,对杂志来说,市场变化有三个重要驱动力:首先,消费者行为变化速度越来越快,和三四十年前相比,消费者对新产品和新技术采用率越来越高;其次是技术。宽带接入逐渐普及,越来越多的人通过手机等移动方式接入网络;最后是产业。新技术带来新的竞争者。竞争者有时来自无关领域,且有着完全不同的商业模式。
On May 14 and 15, 2007, the 36th World Journal Conference was held in Beijing and thousands of journalists from around the world gathered to share their views. “All of our magazines are subject to changes in the electronics industry ” Consumer behavior change and new competitors Currently, the global journals industry are faced with a huge change in the market environment. John Rose, a partner at the Boston Group in the United States, believes that there are three key drivers of change in the market for magazines: First, consumer behavior changes faster and faster, and as consumers compare to new products and New technology adoption rate is higher and higher; followed by technology. Broadband access is gaining popularity, and more and more people access the Internet through mobile phones and other mobile means. Finally, the industry. New technology brings new competitors. Competitors sometimes come from unrelated areas and have completely different business models.