论文部分内容阅读
一个显而易见的道理是:不要重复发明轮子。市场创新的关键之处在于解决别人没有解决的问题,而不是反复解决别人已经解决过的问题。而不审视市场,盲目进行市场细分,采取纵向营销手段的企业们,正是在犯这个重新发明轮子的错误。当一个大市场被不断地瓜分再瓜分,变成无数的小市场的时候,还会那么容易找到有利可图的细分市场吗?发明一百种轮子在洗发水市场,有去屑的、营养的、柔顺的、让头发不分叉的、让头发更有韧性的、防脱发的。
One obvious reason is: do not repeat the invention of wheels. The key to market innovation lies in solving problems that others do not solve, rather than repeatedly solving problems that others have already solved. Instead of looking at markets, blindly marketizing segments of the market and adopting vertical marketing, companies are making the mistake of reinventing the wheel. When a large market is constantly divided up and divided into numerous small markets, will it be so easy to find a profitable market segment? Invent 100 wheels in the shampoo market, with anti-dandruff, nutrition , Supple, so that the hair does not bifurcate, let the hair more resilient, anti-hair loss.