媒体融合是国际传媒大整合之下的新作业模式。专家预计,到2010年,随着我国各媒体全面实现数字化管理,诸多媒体高度融合的多维传播时代即融媒时代即将到来。在这一大背景下,电视媒体只有主动握手新媒体,与 Media convergence is a new mode of operation under the integration of international media. Experts predict that by 2010, with the full realization of digital management in various media in our country, the era of multidimensional communication, in which many media are highly integrated, is about to come. In this context, the television media only take the initiative to shake hands with new media, and