连锁加盟已经成为商贸型企业经营发展的重要模式。连锁加盟商店分散化的特点,决定了连锁加盟企业总部对加盟商店经营管理的信息收集、决策、计划、领导、沟通和控制的难度。信息化手段是帮助连锁加盟企业实现又快又好发展的有效管理手段之一。研究连锁加盟企业信息化存在的问题和原因及对策具有重要的现实意义。 Franchise has become an important mode of business-oriented business development. The decentralization of franchise stores determines the difficulty of information collection, decision-making, planning, leadership, communication and control of the franchise business headquarters for the franchise business headquarters. Information technology is to help franchise enterprises to achieve rapid and sound development of effective management tools. It is of great practical significance to study the problems, causes and countermeasures in the informatization of franchising enterprises.