知名体育用品商阿迪达斯的品牌广告无处不在,“adidas is all in(全倾全力)”让人耳熟能详。在企业社会责任大潮来临时,阿迪达斯与利益相关方就可持续发展的沟通却没有那么高调。2011年,在中国社会科学院发布的《企业社会责任蓝皮书》中,阿迪达斯在外资企业100强企业社会责任指数排名中并不起眼。其中重要的原因就是, Well-known sports goods business Adidas brand advertising is everywhere, “adidas is all in (full tilt) ” people familiar. In the tide of corporate social responsibility, Adidas and stakeholders on the sustainable development of communication is not so high profile. In 2011, in the “Corporate Social Responsibility Blue Book” released by the Chinese Academy of Social Sciences, Adidas ranks among the top 100 foreign-funded enterprises in social responsibility index rankings. One of the important reasons is that,