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移动商务是一种新兴的商务模式,它突破了传统办公的时空限制,成功地应用于企业信息化建设过程中,提升企业运营和管理的效率,并有效地支撑企业战略目标的实现。本文介绍了移动商务的发展趋势、特点和价值链理论,分析了移动商务在企业信息系统中的应用领域和现存问题。同时,以挖掘移动商务在企业信息化中的应用价值为基础,提出移动通信时代下的企业信息化运用规划。
Mobile commerce is a new business model. It breaks through the time and space constraints of traditional office and is successfully applied in the process of enterprise information construction. It enhances the efficiency of operation and management of enterprises and effectively supports the realization of corporate strategic goals. This article introduces the development trend, characteristics and value chain theory of mobile commerce, analyzes the application field and existing problems of mobile commerce in enterprise information system. At the same time, based on mining the application value of mobile commerce in enterprise informationization, this paper puts forward the plan of enterprise information utilization in the era of mobile communication.