21世纪是经济全球化的时代,也是企业迈进文化管理阶段的时代。加强企业文化建设,能够科学整合企业生产要素,促使企业和员工形成共同价值观,增强凝聚力,使企业在激烈的市场竞争中实现可持续发展。“百年企业靠文化”,一个没有优秀企业文化的企业不能自强于市场竞争之中。一个企 The 21st century is an era of economic globalization and also an era in which enterprises enter the stage of cultural management. To strengthen the building of enterprise culture, we can scientifically integrate the elements of production, encourage enterprises and employees to form common values, enhance cohesion and enable enterprises to achieve sustainable development in the fierce market competition. “One hundred years of business by culture,” a company without a good corporate culture can not be stronger than the competition in the market. A business