从“农村”到“城市”,先吃肉再啃骨头,娃哈哈陆续推出的“营养快线”、“咖啡可乐”,思慕C等新产品无疑在向世人宣告娃哈哈“进城”战略启动了。娃哈哈的成功,是中国式营销模式的成功,“思慕C”的成功,是娃哈哈产品创新战略的又一次实战演习。对中国企业而言,从娃哈哈的身上,可以得到很多有益的借鉴,适用当下。 From “rural areas” to “cities”, eating meat and then eating bones, Wahaha launched “Nutrition Express,” “Coffee Cola,” C and other new products undoubtedly announced to the world Wahaha “into the city” strategy started. Wahaha’s success is the success of Chinese-style marketing model, “Smooth C” success is Wahaha product innovation strategy and another combat exercise. For Chinese enterprises, from Wahaha who can get a lot of useful reference for the moment.