长时间以来,我们的同行对广告的正面言论相对多了些,有的时候甚至根本不是实事求是的态度,广告在很多的时候非常容易陷入到自娱自乐的氛围中,广告人需要对自己所从事的工作保持清醒的认知,所谓忠言逆耳。因此在组织这期稿件的时候,我们颇费了一番心思,以保持我们作为广告专业杂志的公正性和客观性,这些文字或激情飞扬,或语重心长,或理智客观,愿这些文字能够给所有的朋友带来启示。 For a long time, our peers have relatively more positive comments on advertisements, and sometimes they are not even a pragmatic attitude at all. Advertising is very easy to fall into entertaining atmosphere in many cases. Engaged in the work to maintain a clear understanding of the so-called loyalty. Therefore, we spent a lot of time thinking about organizing this issue so as to maintain the impartiality and objectivity of our professional advertising magazines. These words or passionate words, long-term or rational-minded, would you like these words to be given to all Bring enlightenment to friends.