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本文通过介绍微信这种自媒体的含义及微信在高职院校中作为重要的沟通工具具有的优势和挑战,深入分析了网络舆情的定义。以高职院校为例,建立一个网络舆情监控体系,便于更好的关注学生动态以解决问题。
This paper introduces the meaning of WeChat and its advantages and challenges as an important communication tool in higher vocational colleges by introducing the self-media meaning of WeChat and the definition of online public opinion. Take higher vocational colleges as an example, to establish a network public opinion monitoring system to facilitate better attention to student dynamics to solve the problem.