一、背景概括我们所生活的21世纪,是一个充满未知而超越人们想象的时代。过去只存在于故事中的场景,正在这个时代中真实的生产着、孕育着。每一次新鲜事物的出现,都让人们大呼惊叹——原来,世界还可以变成这样。同样,在这样超乎想像的时代,对于广告设计,我们更应放眼长远,学会从广告传播的过程中提炼新型广告设计所需要的元素,更好的推陈出新、出奇制胜,满足当下社会的需求,让广告发挥其最大的作用。 First, the background summary We live in the 21st century, is an era full of unknown beyond the imagination. Scenes that existed only in the stories of the past are being truly produced and nurtured in this age. Every appearance of new things, let people shout - originally, the world can become like this. Similarly, in such an unimaginable era, we should look beyond the limits of advertising design and learn to refine the elements of a new advertising design from the perspective of advertising. We should make new innovations and win surprisingly to meet the needs of the current society. Advertising play its biggest role.