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伴随着经济大环境的变化,特别是国家连续出台多项房地产调控政策,定制橱柜行业竞争的愈加激烈。免费增值商业模式是一种在互联网以及软件行业十分火热的模式,但其在线下企业只有着很少的运用。本文通过梳理国内外对于免费增值模式的研究,分析免费增值模式的特点,提出了在定制橱柜企业应用免费增值商业模式的设想。并通过引入了一系列诸如尚品宅配的成功案例,初步探讨了其在定制橱柜企业的可用性,以及应用时所要注意的事项,为其在定制橱柜企业的运用奠定理论基础。
With the changes in the economic environment, especially the country has successively introduced a number of real estate control policies, and the competition in the custom cabinet industry has become increasingly fierce. The free value-added business model is a very hot model in the Internet and software industries, but its online business has only a few applications. This article analyzes the research of the free-value-added model at home and abroad, analyzes the characteristics of the free-value-added model, and puts forward the idea of applying the free-value-added business model in the custom cabinet enterprise. And through the introduction of a series of successful cases such as still delivery, the preliminary discussion on the availability of custom cabinet companies, as well as applications to pay attention to matters, to lay a theoretical foundation for the use of custom cabinet companies.