思想政治工作媒介化指的是思想政治工作积极主动、系统地运用各种传媒,在较大程度上依托各种传播媒介实现思想政治工作的目的。思想政治工作媒介化其面向的对象主要是群体,解决的主要是普遍性的问题。针对某些具有共性的问题通过宣传教育、榜样示范、舆论引导、利益反映、社会心态调适等方式,进行答疑解惑,化解矛盾,促进社会更加和谐, 引导受众的思想与行为。从目前看,媒介在这方面虽然做了很多工作,但是从思想政治工作角度看还不 The mediaization of ideological and political work refers to the purpose that the ideological and political work actively and systematically uses all kinds of media and relies on various media to achieve ideological and political work to a large extent. The target of the mediaization of ideological and political work is mainly the group, and the problem to be solved is mainly the general issue. For certain issues that have commonality, we should conduct thoughts and actions to answer questions, resolve conflicts and promote more harmonious society and guide audiences through publicity and education, demonstration of examples, guidance by public opinion, reflection of interests and adjustment of social mentality. At present, although the media has done a lot of work in this area, it still does not have the ideological and political work perspective