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任何行业的发展都应纳入规范化的轨道。广告业是第三产业中的一支重要力量。它的外向联系性决定了广告活动必须以规范化为指导,走规范化经营的道路。我国的广告业自恢复发展以来已经取得了令人瞩目的成绩。但是由于发展时间短、广告市场不成熟,广告业还没有完全纳入规范化运行的良性循环。这既制约了广告业自身的发展,也损害了社会整体利益。概括起来,这些问题主要表现在:
The development of any industry should be standardized track. The advertising industry is an important force in the tertiary industry. Its outward connection determines that advertising activities must take the standardization as a guide and follow the path of standardized management. Since the resumption of development, the advertising industry in our country has made remarkable achievements. However, due to the short development period and the immature advertising market, the advertising industry has not yet been fully integrated into the virtuous circle of standardized operation. This not only restricts the advertising industry’s own development, but also undermines the overall interests of society. To sum up, these problems are mainly manifested in: