企业财务公关亦称“投资者关系”,是指企业为获得有利的形象,针对企业的公众所进行的有计划、有组织的传播行为。企业财务公关因其涉及的公众成分较复杂,因而它是现代公关业中最为复杂的领域之一。企业财务公关一般包括三个层次：第一层：包括企业管理层、企业职员；第二层：包括投资者、潜在的投资者、投资分析专家和证券交易机构等； Corporate financial relations, also known as “investor relations”, refers to the planned and organized communication conducted by enterprises for the benefit of the public and for the public. Because of the complexity of the public components involved in corporate financial public relations, it is one of the most complex areas in modern public relations. Corporate finance PR generally consists of three levels: first level: including business management, enterprise staff; second level: including investors, potential investors, investment analysts and securities trading institutions;