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每个企业都有自己的营销计划。SARS的骤临,使消费市场经历了一个漫长的停滞期。企业原有的计划被彻底打乱了。历史的发展警示我们,每一次重大社会事件的突发,都会再一次刷新各个产业的营销秩序和模式。终端营销是最直接的表现。 如今,商超恢复了以往的熙熙攘攘,推迟的会议又重新开始召集,人们又开始正常的流动。市场显现出新的消费模式,或报复型消费行为,或健康型消费,等等,这种变化是短暂的,还是会持续到明年乃至更长的时间?今年的计划任务如何完成?促销怎么做?广告怎么做?企业如何调整自己的年度计划? 家电行业已然亏损厉害,保健品产业面临洗牌,日化品行业催生发展……面对曾经历消费停滞所带来的巨大杀伤力,各个产业的营销秩序和模式都发生着深刻变化,后SARS时代,考验着各行各业的终端应变之举。
Every business has its own marketing plan. The advent of SARS has brought the consumer market to a long standstill. The company’s original plan was completely disrupted. The historical development has warned us that every sudden major social event will once again refresh the marketing order and pattern of various industries. Terminal marketing is the most direct manifestation. Today, the Supermarket resumes the bustling, postponed meetings of the past and resumed its convening, and people started to move normally again. The market shows a new mode of consumption, or retaliatory consumer behavior, or healthy consumption, and so on, this change is short-lived, or will continue until next year and even longer? How to do this year’s planning tasks? How to adjust the advertising business How to adjust their annual plan How to adjust their own annual plan Household appliances industry has already suffered a drastic loss, the health care industry is facing reshuffle, the Japanese chemical industry gave birth to development ... Faced with the devastating consumer spending has brought devastating effects of various industries The marketing order and the pattern have undergone profound changes. After the SARS era, the test of the terminal strain of all walks of life.