随着西藏经济的跨越式发展,西藏企业整体实力在不断状大,市场竞争也日趋激烈,这些变化对西藏企业营销策划人员的素质和能力提出了更高的要求。西藏大学在为西藏当地输送营销专业人才时,也必须紧紧围绕西藏经济社会发展的实际需求,修改完善营销专业教学计划,特别是加大《市场营销策划》课程教学方法改革力度。 With the leap-forward development of Tibet’s economy, the overall strength of Tibetan enterprises has continued to grow and the market competition has become increasingly fierce. These changes have imposed higher requirements on the quality and ability of Tibetan enterprise marketing planners. When Tibet University delivers marketing professionals to Tibet, it must also closely focus on the actual needs of Tibet’s economic and social development, revise and perfect marketing professional teaching plans, and in particular increase the teaching method reform of the “Marketing Planning” course.