随着社会经济的快速发展,过去的发展模式已经不能适应社会的变革了,这样低碳经济就出现了,同时将会逐渐地取代传统高消耗、高污染的发展模式。在低碳经济发展的背景下,人民群众的消费观也更加环保,市场营销的模式也将进入绿色营销时代。同时绿色营销和低碳经济二者相互促进,能够更为有效地利用资源,实现可持续发展。 With the rapid development of society and economy, the past development model can no longer meet the social changes, so the low-carbon economy has emerged and will gradually replace the traditional high-consumption and high-pollution development model. In the context of the development of a low-carbon economy, the people’s consumption outlook is also more environmentally friendly and the marketing model will also enter the era of green marketing. At the same time, green marketing and low-carbon economy promote each other and can use resources more effectively to achieve sustainable development.