在当前的文化市场上,不时出现的非法、违法、种种不正当的文化经营活动,不时出现的竞相向消费者兜售内容粗俗低劣、情趣品位低下粗制滥造的精神文化产品,不时出现的向社会倾倒宣扬剥削阶级腐朽思想,宣扬封建迷信及色情淫秽文化垃圾的现象等,都是与社会主义文化事业的根本性质和任务、与有中国特色的社会主义这一社会目标严重背离的集中体现。因此,进一步研究市场行为与社会目标背离现象及其生成原因对于加强管理和引导我国文化市场的健康发展具有重要的意 In the current cultural market, from time to time, illegitimate, illegal and all kinds of improper cultural and business activities appear from time to time to competing to sell to consumers the vulgar content of vulgar content, The exploitation of the class’s decadent ideas and the promotion of feudal superstition and pornographic obscurantism and rubbish are the concentrated expressions of fundamental deviations from the social goals of socialism with Chinese characteristics and the fundamental nature and tasks of socialist cultural undertakings. Therefore, further research on the deviation of market behavior from social goal and its causes have important meaning for strengthening the management and guiding the healthy development of our cultural market