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日本《流行色》月刊撰文认为,日本市场商品色彩流行趋势,大致可分为三个阶段:经济的高度成长期流行的是浓厚的原色,消费者希望以此证明个人的存在,这种情形一直持续到1973年第一次石油危机为止;八十年代后期,受到名设计师影响,流行的几乎清一色是黑色,再不就是白色,服装、家电产品和家具流行黑色,汽车则以白色占绝对多数;近年来,环保意识高涨,消费者渴求接近自然、保护自然,从1989年起消费者趋向于偏好自然色泽和透明光度的商品,开始爱用接近泥土的褐色。
According to an article in Japan’s “Fashion Color” magazine, the trend of commodity color in the Japanese market can be broadly divided into three phases: the high growth of the economy is a strong primary color, and consumers want to prove the existence of individuals. This situation has been The oil crisis lasted until the first oil crisis in 1973. In the late 1980s, influenced by famous designers, the popular almost all was black, no longer white, clothing, household electrical appliances and furniture were popular black, and automobiles were dominated by white; In recent years, environmental awareness has been rising. Consumers are eager to get closer to nature and protect nature. Since 1989, consumers have become more interested in natural colors and transparent luminosity and have begun to love browns that are close to dirt.