曾经,无数的孩童们等待“小喇叭”开始广播,曾经,无数的成年人通过听收音机来获取外面世界的信息,又曾经,电视兴起,半导体被遗忘在角落、变成了一件落满灰尘随时可以废弃的小型家用电器,又不知什么时候,广播媒体转身一变,再次占据了城市上空,被赋予了天籁。本文所阐述的是广播媒体的现状,以及在社会多元背景下衍生出的传播机遇。 Once upon a time, innumerable children waited for “Little Horn” to start broadcasting. Once, countless adults listened to the radio to get information about the outside world. Once again, the rise of television and the disappearance of semiconductors in the corner turned it into a Full of dust at any time can be abandoned small home appliances, but also do not know when, broadcast media turned to change once again occupy the city over, was given the sounds of nature. What this article describes is the status of the broadcast media and the dissemination opportunities arising from the multiple contexts of society.